Building Traditions of Warmth and Wellness 

In distracted, divided and noisy times, urbanites around the world are rediscovering the restorative benefits of the world’s many sweat bathing traditions.

Stokeyard Outfitters was established by 612 Sauna Society Cooperative Founder John Pederson and Rodney Buhrsmith to bring the wellness benefits of sweat bathing to life throughout North America with sauna experiences, trainings, and product development.     

About Us

John Pederson built his first mobile sauna – The FireHouse – in 2014 and was immediately struck by the hunger and passion it sparked in the hearts of Twin Citizens from all walks of life. From that little backyard club, JP went on to work with Little Box Sauna, hosting 100s of sessions, peppered all over town in curious spots. And in 2016 JP rallied this burgeoning community around a crowdfunding campaign to create The Forge mobile sauna, along with the 612 Sauna Society – the nation’s first Sauna Cooperative.

Now, with Stokeyard Outfitters John and Rodney have built a service that can deliver authentic Sauna experience virtually anywhere, including hosting services, and wellness programming for your friends, family, and business associates – expanding minds, soothing stress, and healing bodies. As the science catches up to the well known health benefits of ThermaCulture, and the popularity grows, John Pederson and SSO roll on ahead bringing magical Sauna experiences to Society, and the wild.  


Rodney Buhrsmith joined the build team for The Forge mobile sauna in 2016 after building many saunas of his own. In July 2017, Rod and John Pederson created and built an ambitious original mobile sauna design with AWH Architects for Omar Ansari, owner of Surly Brewing Company.

He co-founded Stokeyard Outfitters (originally Sauna Society Builders) later that year as a platform to build partnerships, programming, services and infrastructure to share the authentic Sauna experience.

As a business development professional for East View Companies, Rod’s work with SSO  focuses on increasing the impact of programs and partnerships.

He has two children in college and lives in the Tangle Town neighborhood of Minneapolis with his wife.  His dog Vancouver is often by his side.

With formal education in International Business at Georgetown and Entrepreneurship at Louisville, SSO provides him an opportunity to contribute his passion for business growth in a way that aligns with his love of building and entrepreneurship.